Perhaps you might be one of those entrepreneurs who are planning to have a new logo for their business or you already have a design ready with you for your venture. A logo is one of the most valuable investment for you business that determines its success but many of the business don’t realize this fact and often commit blunders in this phase. Making your logo business logo look like amateur helps your business looks amateur.
The hard part is that there exist a lot of logo design companies who showcase themselves as the most experienced and reliable companies in the market, but in reality they have zero knowledge on crafting unique logo designs. What’s worse is that you being a client get into the trap of these designers and waste both your time and money .below are the doubts you need to look for
- The Logo Is Too Busy
For designers, the most challenging task is to achieve simplicity within a logo.
The most common fear and doubt that a logo portrays is the impression of being busy i.e. too much of things are going on simultaneously when it comes to close evaluation.
We are not discouraging the fact that too many elements won’t look great together within a logo but just keep the tempting part aside for now; you don’t need to include every single concept in your logo. A general and decent rule of thumb is to play around a maximum of two ideas per variation and also, its recommended not to combine a logo with any strong visual element in the typeface.
- The Logo Does Not Scale or Print Well
Designers often come up with the logos that though, look beautiful off-screen but when it comes to on-screen, they lose their scalability when printed on smaller sizes or with digital materials. Logos that are crafted through fine lines in close proximity will always look blur when printed over small sizes. In addition to this, closed shapes having ‘zero’ or less-negative space (empty space) don’t scale down well too.
- The Logo Is Not Compatible
It’s 2019 and by now you must have enough of the awareness about social media and its value for your business. Your logo needs to look ‘socially’ good as well across social channels like Facebook , Twitter, LinkedIn, Pinterest and so on. Think about how your logo would look across the Facebook’s square picture or within that twitter’s circle. Analyzing these facts could help you make your logo better in every perspective.
- The Logo Does Not Use an Appropriate Font
When it comes to a complete logo design, then it’s a combination of two things – color and the font style. For a logo, a font is like everything that could make it get notice in front of the target audience and on screen as well. There are certain Logo designs companies that use text only, those designs are known as ‘word marks’.
Though choosing a font might seem tricky to new designers and with lot of concerns associated but just to simplify, we would like to mention only two:
- First, does your font comply with your overall brand? For instance, if you are an IT company then a font like, San Serif font rather than serif would work more for you for that cutting-edge look.
- Second, does the font styles matches with the logo mark? Play with some mix of decent fonts and try to have a new combination.
- The Logo Is Not Unique
To make a logo unique is the real art. Simple logos can be made memorable and effective in few ways. One is to do exceptional branding across online and offline channels just like ,Apple does.
Another way is to instill that ‘wow’ factor or ‘ah-ha’ factor in your logo just like, fed-Ex does. The creativity is all yours.
- The Logo Does Not Work As A Part Of An Identity System
Be mindful of the fact that your Logo must have the power to be a backbone for your business and visual identity system. It should take care of your digital presence marketing collaterals, iconography, culture and values & much more. Only a clever designed logo fulfills the above aims and can inspire the design systems.
Tim Jack is a content marketing professional at Custom logo design USA, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.